From fitting wigs to supplying them, we’re here to help you boost your image Call Now 01253 855 414


We welcome NHS prescriptions and vouchers. At My Second Image your appointment will be discreet and together we will find your new hair….


Together with our private consultation room we also have a modern hair salon. Experienced stylists give advice on hair loss alongside professional….


The salon offers pre and post chemotherapy hair care and is a Matrix colour approved salon. A full range of fibre and human hair products are….

Shirley Dawson

My need to open a wig consultancy and supply business was brought on by my own condition as an alopecia sufferer and for chemotherapy patients who were struggling to find high quality natural looking wigs at competitive prices

Our Story

My Second Image was founded over 15 years ago. Having alopecia since age of 15, Shirley has first hand knowledge of wig wearing and the emotions surrounding the loss of hair.


Along with her daughter Carly and long term friend and colleague Diane, they are able to use their knowledge and expertise to make a visit to My Second Image a friendly and reliable experience.

The Wig Room

Your consultation will take place in a ground floor private studio. We have many wigs on display including alternative headwear and styling accessories.


There is ample roadside parking and forecourt parking and we are close to all major bus and tram links.  We also offer home visits if necessary in which fee maybe be charge depending on distance.

The Hair Salon

Along side the wig consultancy, we have a modern hairdressing salon that has been part of Cleveleys for over 35 years.


Experience stylists are on hand to offer a range products and services to suit all ages.


Please note, we are close on Mondays.